Management
Marketing Und Werbung in Der Medizin (English, Frank Elste | Katri Helena Lyck | Jens Pätzold)
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Product Description
About the Book
Mehr Patientenorientierung und steigender Wettbewerb erfordern moderne Marketingma nahmen auch in Arztpraxis und Krankenhaus. Das Buch behandelt verst�ndlich die M�glichkeiten von Marketing und Werbung. Es ber�cksichtigt auch die Hintergr�nde der Werbeverbote und der Berufsordnung und zeigt h�ufige Fehler in werberechtlicher und gestalterischer Hinsicht auf. Die praxisorientierte Darstellung erleichtert den schnellen �berblick �ber alle wichtigen…
ISBN: 9783211838754
Book Specifications
| ISBN-13 | 9783211838754 |
| ISBN-10 | 3211838759 |
| Publisher | Springer |
| Category | Management |
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