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Mass Customization (English, Paolo Coletti | Thomas Aichner)
Humour

Mass Customization (English, Paolo Coletti | Thomas Aichner)

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About the Book

Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 5…

ISBN: 9783642183898

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