Management
Multichannel-Marketing-Handbuch (English, Oliver Merx | Christian Bachem)
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Product Description
About the Book
Multichannel steht f�r die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.�. Genutzt werden Multichannel-Strategien von Medienunternehmen, Verlagen, Handels- und Reiseunternehmen, also quer �ber alle Branchen hinweg. Das Buch stellt bereits realisierte Multichannel-Projekte vor und gibt Einblick in die Praxis von Unternehmen, die Multichannel-Strategien umsetzen wollen. Spezialisten f�hrender Unternehmen vermitteln di…
ISBN: 9783540430988
Book Specifications
| ISBN-13 | 9783540430988 |
| ISBN-10 | 3540430989 |
| Publisher | Springer |
| Category | Management |
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