Management
Nuovi Modelli Di Business E Creazione Di Valore (English, Lino Cinquini | Alberto Di Minin | Riccardo Varaldo)
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Product Description
About the Book
Il testo raccoglie una serie di qualificati contributi di autori italiani e stranieri in tema di Scienza dei Servizi in una prospettiva manageriale, toccando i temi più rilevanti rispetto al contributo che tale approccio può dare alla creazione di valore delle imprese, quali servitization dei prodotti, business modelling, co-creazione di valore con i clienti, misure di performance, ruolo dell'ICT. Vengono presentate inoltre alcune esperienze inno…
ISBN: 9788847018440
Book Specifications
| ISBN-13 | 9788847018440 |
| ISBN-10 | 8847018447 |
| Publisher | Springer |
| Category | Management |
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