Springer
Phänomen Toyota (English, Helmut Becker)
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About the Book
TOYOTA wird in zahlreichen Reports als die "most admired company" aufgef�hrt. Warum ist TOYOTA so erfolgreich? Der Autor, selbst viele Jahre in der Automobilindustrie t�tig, argumentiert �berzeugend, dass der Grund in der Unternehmenskultur liegt. Eine konsequente Beachtung ethischer Normen, die man hierzulande als preu ische Tugenden bezeichnen w�rde, ist Schl�ssel zum ph�nomenalen Erfolg des Unternehmens. Ein "Muss" f�r jeden Automanager und f�…
ISBN: 9783540298472
Book Specifications
| ISBN-13 | 9783540298472 |
| ISBN-10 | 3540298479 |
| Publisher | Springer |
| Category | Springer |
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