Springer
Public Relations (English, Stephanie Grupe)
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Product Description
About the Book
Erfolgreiche �ffentlichkeitsarbeit basiert auf der sorgf�ltigen Planung und Ausf�hrung von praxiserprobten Ma nahmen. Dieses Buch liefert Grundlagenwissen in Verbindung mit konkreten Arbeitsanleitungen f�r die Praxis und hilft PR-Einsteigern durch einfache, schnell nachvollziehbare Schritt-f�r-Schritt-Anleitungen. Anschauliche Beispiele helfen dabei, die wichtigsten Basis-Aufgaben des PR-Alltags zu meistern. Die Leser erfahren, wie PR strategisch…
ISBN: 9783642178269
Book Specifications
| ISBN-13 | 9783642178269 |
| ISBN-10 | 364217826X |
| Publisher | Springer |
| Category | Springer |
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