Springer
Quintessenz Der Unternehmenskommunikation (English, Eva Salzer)
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About the Book
Eine erfolgreiche Unternehmensführung ist heute mehr denn je auf eine professionelle Unternehmenskommunikation angewiesen. Vor diesem Hintergrund werden in dem Band das Grundwissen der Unternehmenskommunikation sowie Herausforderungen und Lösungsansätze anhand von Fallbeispielen dargestellt. Dabei geht es um zwei zentrale Aspekte: das Management der Kommunikationsfunktion im Unternehmen einerseits sowie konzeptionelle und methodische Fragen der K…
ISBN: 9783642216886
Book Specifications
| ISBN-13 | 9783642216886 |
| ISBN-10 | 3642216889 |
| Publisher | Springer |
| Category | Springer |
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