Management
Revenue Management (English, Robert Klein | Claudius Steinhardt)
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Product Description
About the Book
Das erste deutschsprachige Lehrbuch zum Thema Revenue Management erläutert die wesentlichen Grundkonzepte und behandelt die zentralen Instrumente Preisdifferenzierung, Kapazitätssteuerung, Überbuchungssteuerung sowie Dynamic Pricing. Die jeweils grundlegenden mathematischen Modelle und Methoden werden vorgestellt und anhand vieler Rechenbeispiele verdeutlicht. Das Buch richtet sich an Studenten der Betriebswirtschaftslehre, Wirtschaftsinformatike…
ISBN: 9783540688433
Book Specifications
| ISBN-13 | 9783540688433 |
| ISBN-10 | 3540688439 |
| Publisher | Springer |
| Category | Management |
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