Springer
Scegliere, comprare (English, Michela Balconi | Alessandro Antonietti)
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About the Book
Anche il marketing, come tanti ambiti professionali, vive oggi l'opportunità di aggiornare i paradigmi e le metodologie tradizionali grazie a contributi provenienti da altre discipline, soprattutto da quelle di più recente sviluppo. Tra queste, si segnalano oggi la psicologia cognitiva e le neuroscienze. Il libro intende offrire al lettore uno spaccato di quanto questi due settori possono offrire alla comprensione delle dinamiche di acquisto, mos…
ISBN: 9788847013735
Book Specifications
| ISBN-13 | 9788847013735 |
| ISBN-10 | 8847013739 |
| Publisher | Springer |
| Category | Springer |
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