Management
Suchmaschinen-Marketing (English, Yvonne Bischopinck | Michael Ceyp)
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About the Book
Bisher fehlten systematische Abhandlungen �ber den konkreten Einsatz ausgew�hlter Online-Marketing-Instrumente. Das Kompendium der Autoren Bischopinck/Ceyp schlie t die zentrale L�cke. Systematisch und anwendungsorientiert erl�utern sie alle Parameter des Suchmaschinen-Marketings. Konkrete Beispiele verdeutlichen die praxisgerechte Umsetzung. Die Zweitauflage ist komplett durchgesehen, korrigiert und den rapiden Ver�nderungen der Praxis angepasst…
ISBN: 9783540765134
Book Specifications
| ISBN-13 | 9783540765134 |
| ISBN-10 | 3540765131 |
| Publisher | Springer |
| Category | Management |
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