Springer
Technischer Vertrieb (English, Michael Kleinaltenkamp | Wulff Plinke)
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About the Book
Technischer Vertrieb f�hrt in die Praxis der Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs ein und vermittelt lerngerecht die Lehrinhalte f�r die Ausbildung zum Vertriebsingenieur. Kompetente Fachexperten stellen Methoden der Markt- und Kundenforschung, des Rechnungswesens, der Wirtschaftlichkeitsrechnung und des Controllings vor. In engem Bezug zum Business-to-Business-Bereich beschreiben sie die klassischen Entscheidun…
ISBN: 9783642629631
Book Specifications
| ISBN-13 | 9783642629631 |
| ISBN-10 | 3642629636 |
| Publisher | Springer |
| Category | Springer |
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