Management
Touristikmanagement 1 (English, Wilhelm Pompl)
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Product Description
About the Book
Dieses Lehrbuch ist der erste Band eines zweiteiligen Gesamtwerkes, das die wichtigsten Funktionen von Touristikunternehmen darstellt. Gegenstand des Buches sind Managementaufgaben unter besonderer Berücksichtigung kleinerer und mittelständischer Unternehmen, die Entwicklung eines Marketingansatzes der Beschaffung sowie eine ausführliche Behandlung des Leistungsbezugs bei Beförderungsunternehmen, Hotels, Agenturen etc. Erstmals wird auch auf Prob…
ISBN: 9783540627579
Book Specifications
| ISBN-13 | 9783540627579 |
| ISBN-10 | 354062757X |
| Publisher | Springer |
| Category | Management |
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