Gabler Verlag
Starmanager (English, Nadine Bültel)
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Product Description
About the Book
Nadine Bültel untersucht die Ursachen und Auswirkungen der medialen Prominenz von Top-Managern. Sie analysiert, wie Manager eine Starreputation aufbauen und welche Rolle die Medien hierbei spielen. Im Mittelpunkt steht dabei auch die Frage, ob und warum Starmanager eine höhere Vergütung erhalten als ihre weniger prominenten Kollegen.
ISBN: 9783834928214
Book Specifications
| ISBN-13 | 9783834928214 |
| ISBN-10 | 3834928216 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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