Gabler Verlag
Strafverhalten Von Konsumenten (English, Frederik Meyer)
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Book Details
| ISBN-13 | 9783834929457 |
| ISBN-10 | 383492945X |
Product Description
About the Book
Frederik Meyer entwickelt ein theoretisches Modell mit dem Ziel, die Wahrnehmung und das Urteil von Konsumenten besser zu verstehen und fundierte Implikationen für die Unternehmenspraxis sowie die Forschung abzuleiten.
ISBN: 9783834929457
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