Management
Strategic Brand Management and Development (English, Lalaounis Sotiris T.)
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About the Book
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisati…
ISBN: 9780367338749
Book Specifications
| ISBN-13 | 9780367338749 |
| ISBN-10 | 0367338742 |
| Publisher | Routledge |
| Category | Management |
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