Society & Social Sciences
Strategic Communication (English, Johnson Jane | Leanne Glenny)
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Book Details
| ISBN-13 | 9780367641085 |
| ISBN-10 | 0367641089 |
Product Description
About the Book
Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political…
ISBN: 9780367641085
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