Business & Economics
Strategic Management (English, Christian Scholz | Joachim Zentes)
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Book Details
| ISBN-13 | 9783322844583 |
| ISBN-10 | 3322844587 |
Product Description
About the Book
Der europäische Markt bietet zahlreiche Chancen, aber auch Herausforderungen für Unternehmen. Die Dozenten und Forscher des Europa-Instituts der Universität des Saarlandes stellen in diesem Sammelband die neuesten Ergebnisse und Entwicklungen aus ihren Forschungsschwerpunkten vor. Insbesondere in den Bereichen Marketing und Handel sowie Organisation und Personalmanagement wird dabei der "State of the Art" des europäischen Management vermittelt.
ISBN: 9783322844583
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