Management
Strategic Sport Marketing (English, Adam Karg | David Shilbury | Hans Westerbeek)
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Product Description
About the Book
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
ISBN: 9781032219097
Book Specifications
| ISBN-13 | 9781032219097 |
| ISBN-10 | 1032219092 |
| Publisher | Routledge |
| Category | Management |
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