Vs Verlag Fur Sozialwissenschaften
Strategien Erfolgreicher Tv-Marken (English, Kati Förster)
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Product Description
About the Book
Warum schalten wir das ZDF und nicht ProSieben ein? Warum baut die ABC in den USA ihre Kommunikation rund um Serien wie Desperate Housewives auf, während die BBC in Gro britannien den Sender als Marke in den Mittelpunkt stellt? Wie gelingt es spanischen Sendern, das Internet und Social Media Plattformen so gut zu integrieren? Diesen und anderen Fragen geht das vorliegende Buch nach, indem zwölf Fernsehsender aus den USA, Gro britannien, Spanien u…
ISBN: 9783531180366
Book Specifications
| ISBN-13 | 9783531180366 |
| ISBN-10 | 3531180363 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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