Management
Strategies in Sports Marketing (English, Manuel Alonso Dos Santos)
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Product Description
About the Book
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the p…
ISBN: 9781466659940
Book Specifications
| ISBN-13 | 9781466659940 |
| ISBN-10 | 1466659947 |
| Publisher | Business Science Reference |
| Category | Management |
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