Management
Strategische Planung Im Beschwerdemanagement (English, Martin Mende | Prof Dr Bernd Stauss)
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Product Description
About the Book
Martin Mende entwirft das strategische Planungskonzept eines marktorientierten Beschwerdemanagements. Es zielt darauf ab, funktionale Wettbewerbsvorteile zu generieren und die Effektivität des Beschwerdemanagements als strategischem Faktor im Dienste der (Wettbewerbsfähigkeit der) Gesamtunternehmung zu optimieren.
ISBN: 9783835005648
Book Specifications
| ISBN-13 | 9783835005648 |
| ISBN-10 | 3835005642 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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