Vs Verlag Fur Sozialwissenschaften
Strategische Pr-Evaluation (English, Nanette Besson)
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About the Book
Die dritte, v�llig �berarbeitete Auflage dieses Werkes pr�sentiert ein erprobtes und optimiertes System von Evaluationstechnik f�r die PR- und �ffentlichkeitsarbeit. Nach einer umfassenden Bestandsaufnahme zum Thema PR-Evaluation und Kommunikationscontrolling wird ein zusammengeh�riges System von Modell, Projektmanagement, Methodik und Instrument f�r die PR-Evaluation vorgestellt. Das Instrument der PR-Performance-Analyse erm�glicht durch die Ori…
ISBN: 9783531155173
Book Specifications
| ISBN-13 | 9783531155173 |
| ISBN-10 | 3531155172 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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