Management
Strategisches Marketing Von Online-Medienprodukten (English, Claudia Kröger)
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Product Description
About the Book
Claudia Kröger präsentiert einen Überblick über das strategische Marketing von Online-Medienprodukten. Sie analysiert auf der Basis der Diffusionstheorie die Marktattraktivität des neuen Medienteilmarktes und untersucht empirisch die Wettbewerbspositionen ausgewählter General Interest-Sites.
ISBN: 9783824490813
Book Specifications
| ISBN-13 | 9783824490813 |
| ISBN-10 | 3824490811 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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