Management
Strategisches Marketingmanagement (English, Nabbie Mansaray)
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About the Book
Eine moderne Unternehmensf�hrung bedeutet vor allem strategisches Marketingmanagement. Das ist das Einzige - so Nabbie Mansaray-, was den Existenz eines Unternehmens langfristig sichern kann. Der Autor beschreibt zun�chst schonungslos, woran viele Unternehmen heute kranken, und zeigt konkret, welche f�nf Phasen zu durchlaufen sind, um gegenw�rtige und zuk�nftige M�rkte erfolgreich zu erschlie en und zu bearbeiten. Eine sehr provozierende und sehr…
ISBN: 9783322903327
Book Specifications
| ISBN-13 | 9783322903327 |
| ISBN-10 | 332290332X |
| Publisher | Gabler Verlag |
| Category | Management |
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