Duke University Press
Swift Viewing (English, Charles R. Acland)
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Book Details
| ISBN-13 | 9780822349198 |
| ISBN-10 | 0822349191 |
Product Description
About the Book
Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing , Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subl…
ISBN: 9780822349198
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