Management
Szenen-Marketing Und Produkt-Positionierung (English, Till Nöthel)
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Product Description
About the Book
Der Autor verweist auf "Szenen" als eine neue Dimension der Zielgruppenbeschreibung. Die Szenenpositionierung greift aktuelle Trends auf und erlaubt es Unternehmen, frühzeitig auf Marktveränderungen zu reagieren.
ISBN: 9783824404179
Book Specifications
| ISBN-13 | 9783824404179 |
| ISBN-10 | 3824404176 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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