Business & Economics
Taking Brand Initiative
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Product Description
By Hatch, Mary Jo, Schultz, Majken. Published by Jossey-Bass Inc Pub. Format: Hardcover. Edition: 1. 266 pages. Language: english. Published: 2008-02-22.
Book Specifications
| ISBN-13 | 9780787998301 |
| ISBN-10 | 0787998303 |
| Publisher | Jossey-Bass Inc Pub |
| Language | english |
| Print Length | 266 pages |
| Category | Business & Economics |
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