Cambridge University Press
Technological Innovation (English, Raghu Garud | Praveen Rattan Nayyar | Zur Baruch Shapira)
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About the Book
The capacity for technology businesses to grow and change with the times is linked to how these businesses develop and market technological innovations. Despite the importance of technological changes for corporate vitality, there are documented instances of corporations failing to capitalize on technological opportunities. Innovation outcome is contingent upon a match between a firm's internal capabilities and its external context. Technological…
ISBN: 9780521552998
Book Specifications
| ISBN-13 | 9780521552998 |
| ISBN-10 | 0521552990 |
| Publisher | Cambridge University Press |
| Category | Cambridge University Press |
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