Technology Acceptance in Mechatronics (English, Ute Hillmer)
Gabler Verlag

Technology Acceptance in Mechatronics (English, Ute Hillmer)

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Book Details

ISBN-139783834919519
ISBN-103834919519

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About the Book

Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks…

ISBN: 9783834919519

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