Business & Economics
The Advertising Business (English, John Philip Jones)
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Book Details
| ISBN-13 | 9780761912392 |
| ISBN-10 | 0761912398 |
Product Description
About the Book
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single…
ISBN: 9780761912392
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