Language, Linguistics & Writing
The Birth of Rhetoric (English, Robert Wardy)
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Book Details
| ISBN-13 | 9780415146432 |
| ISBN-10 | 0415146437 |
Product Description
About the Book
What is rhetoric? Is it the capacity to persuade? Or is it 'mere' rhetoric: the ability to get others to do what the speaker wants, regardless of what they want? This is the rhetoric of ideological manipulation and political seduction. Rhetoric is for some a distinctive mode of communication; for others, whenever someone speaks, rhetoric is present. This book is devoted to helping readers understand these rival accounts, by showing how it has hap…
ISBN: 9780415146432
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