New Riders Publishing
The Brand Gap (English, Marty Neumeier)
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Product Description
About the Book
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding. - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips an…
ISBN: 9780321348104
Book Specifications
| ISBN-13 | 9780321348104 |
| ISBN-10 | 0321348109 |
| Publisher | New Riders Publishing |
| Category | New Riders Publishing |
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