Management
The Business of Research (English, Margaret B. W. Graham)
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Product Description
About the Book
The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from l…
ISBN: 9780521322829
Book Specifications
| ISBN-13 | 9780521322829 |
| ISBN-10 | 0521322820 |
| Publisher | Cambridge University Press |
| Category | Management |
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