-65% OFFThe Construction of Preference (English, Sarah Lichtenstein | Paul Slovic)
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Book Details
| ISBN-13 | 9780521834285 |
| ISBN-10 | 0521834287 |
Product Description
About the Book
One of the main themes that has emerged from behavioral decision research during the past three decades is the view that people's preferences are often constructed in the process of elicitation. This idea is derived from studies demonstrating that normatively equivalent methods of elicitation (e.g., choice and pricing) give rise to systematically different responses. These preference reversals violate the principle of procedure invariance that is…
ISBN: 9780521834285
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