Society & Social Sciences
The Discourse of Advertising (English, Guy Cook)
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Book Details
| ISBN-13 | 9780415234559 |
| ISBN-10 | 0415234557 |
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About the Book
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively ana…
ISBN: 9780415234559
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