Two Waves Books
The Jobs to Be Done Playbook (English, Jim Kalbach | Michael Schrage)
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Book Details
| ISBN-13 | 9781933820682 |
| ISBN-10 | 1933820683 |
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About the Book
" Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." --Melissa Perri, author of Escaping the Build Trap These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizat…
ISBN: 9781933820682
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