The Life and Teams of Johnny F. Bassett (English, Denis M. Crawford)

Name: The Life and Teams of Johnny F. Bassett (English, Denis M. Crawford)
SKU: isbn-9781476684321
Price: 2569.00 INR
Availability: InStock
ISBN: 9781476684321

By Denis M. CrawfordMcFarland & Company

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About the Book

One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A Canadian showman with a Barnumesque flair for spectacle, Bassett challenged the orthodoxy of sports, building sporting utopias in the fatally flawed World Football League, World Hockey Association, and United States Football League. He catered to the common fan, demanded fair treatment of…

ISBN: 9781476684321

Book Specifications

ISBN-13	9781476684321
ISBN-10	1476684324
Publisher	McFarland & Company
Category	McFarland & Company

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