The Media Economy (English, Alan B. Albarran)-59% OFF
Society & Social Sciences

The Media Economy (English, Alan B. Albarran)

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Book Details

ISBN-139781138886087
ISBN-101138886084

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About the Book

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across differe…

ISBN: 9781138886087

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