Cambridge University Press
The Nature and Origins of Mass Opinion (English, John Zaller | James H. Kuklinski | Dennis Chong)
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Product Description
About the Book
In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior…
ISBN: 9780521404495
Book Specifications
| ISBN-13 | 9780521404495 |
| ISBN-10 | 0521404495 |
| Publisher | Cambridge University Press |
| Category | Cambridge University Press |
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