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The Oxford Handbook of Corporate Reputation (English, Michael L. Barnett | Timothy G. Pollock | Michael L. Barnett)
Leadership

The Oxford Handbook of Corporate Reputation (English, Michael L. Barnett | Timothy G. Pollock | Michael L. Barnett)

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About the Book

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important--and increasingly problematic--for scholars and practitioners seeking to understand the creation, management, and role of…

ISBN: 9780199596706

Book Specifications

ISBN-139780199596706
ISBN-100199596700
PublisherOUP Oxford
CategoryLeadership

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