The Reasoning Voter (English, Samuel L. Popkin)
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About the Book
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns-Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984-to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology,…
ISBN: 9780226675459
Book Specifications
| ISBN-13 | 9780226675459 |
| ISBN-10 | 0226675459 |
| Publisher | University of Chicago Press |
| Category | University of Chicago Press |
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