Sage Publications Ltd
The SAGE Handbook of Advertising (English, Gerard J. Tellis | Tim Ambler)
₹4,590
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Product Description
About the Book
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpi…
ISBN: 9781412918862
Book Specifications
| ISBN-13 | 9781412918862 |
| ISBN-10 | 1412918863 |
| Publisher | Sage Publications Ltd |
| Category | Sage Publications Ltd |
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