Martino Fine Books
The Strategy of Desire (English, Ernest Dichter)
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Product Description
About the Book
2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant…
ISBN: 9781614273479
Book Specifications
| ISBN-13 | 9781614273479 |
| ISBN-10 | 1614273472 |
| Publisher | Martino Fine Books |
| Category | Martino Fine Books |
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