The Total Survey Error Approach (English, Herbert F. Weisberg)
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About the Book
In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement . At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting…
ISBN: 9780226891286
Book Specifications
| ISBN-13 | 9780226891286 |
| ISBN-10 | 0226891283 |
| Publisher | University of Chicago Press |
| Category | University of Chicago Press |
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