Management
Theatermarketing (English, Andrea Hausmann)
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About the Book
Sparzwänge, Fusionen oder gar Schliessungen von Sparten und gesamten Ein-richtungen sind kein Tabu mehr. Auf Zuschusskürzungen, Kostensteigerungen und vor allem den zunehmenden Wettbewerb um Besucher müssen die Häuser mit nachhaltig tragfähigen Veränderungen reagieren. Angesichts dieser Entwicklungen ist es unerlässlich, sich mit dem Marketing einem Konzept zuzuwenden, das sich in der Privatwirtschaft seit langem bewährt hat, und dessen Einsatz z…
ISBN: 9783828203242
Book Specifications
| ISBN-13 | 9783828203242 |
| ISBN-10 | 3828203248 |
| Publisher | de Gruyter Oldenbourg |
| Category | Management |
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