Vs Verlag Fur Sozialwissenschaften
Theorien Der Public Relations (English, Ulrike Röttger)
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Book Details
| ISBN-13 | 9783531155197 |
| ISBN-10 | 3531155199 |
Product Description
About the Book
Was ist PR? Wer braucht PR? Welche Risiken und Nebenwirkungen hat PR? Neben einer kritischen Bilanz der aktuellen theoretischen Beiträge und der andauernden Kontroverse zwischen system- und handlungstheoretischen Ansätzen sollen zudem alternative theoretische Bezugsrahmen vorgestellt werden und neue Wege zu PR-Theorien aufgezeigt werden.
ISBN: 9783531155197
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