Emerald Group Publishing
Tourism Social Media (English, Ana Maria Munar | Szilvia Gyimothy | Liping Cai)
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Product Description
About the Book
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism. The book emphasizes the role of fantasy and imagination in fluid tourism experiences and critically scrutin…
ISBN: 9781781902134
Book Specifications
| ISBN-13 | 9781781902134 |
| ISBN-10 | 1781902135 |
| Publisher | Emerald Group Publishing |
| Category | Emerald Group Publishing |
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