Springer
Tourismuspsychologie (English, Hans-Peter Herrmann)
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About the Book
Dieses Buch bietet einen kompakten �berblick zum Themenbereich Tourismuspsychologie, f�r den ein wachsendes Interesse besteht. Die Tourismuspsychologie wird entlang einer Reisekette dargestellt. Beginnend bei der Werbebegegnung bis hin zu den Urlaubserinnerungen nach der Reise werden wesentliche psychologische Sachverhalte behandelt. Schwerpunktthemen hierbei sind: Aufgaben und Ziele der Tourismuspsychologie, Gestaltung touristischer Werbung, der…
ISBN: 9783662502853
Book Specifications
| ISBN-13 | 9783662502853 |
| ISBN-10 | 3662502852 |
| Publisher | Springer |
| Category | Springer |
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