Routledge
Transmedia Storytelling in East Asia (English, Jin Dal Yong)
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Product Description
About the Book
This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of th…
ISBN: 9780367246532
Book Specifications
| ISBN-13 | 9780367246532 |
| ISBN-10 | 0367246538 |
| Publisher | Routledge |
| Category | Routledge |
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