Routledge
TV Commercials (English, Ivan Cury)
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Product Description
About the Book
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appr…
ISBN: 9780240805924
Book Specifications
| ISBN-13 | 9780240805924 |
| ISBN-10 | 0240805925 |
| Publisher | Routledge |
| Category | Routledge |
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